SEO Tip 3 - Keyword Placement

Website content is a very powerful tool you can use in your search engine optimisation strategy.

Contents optimised with keywords and published/changed regularly can rank your website to the top of the search engine.

Keywords are part of how search engines determine the relevance of your site for a particular search and helps the searcher know if your site is what they are searching.

The term “keywords” does not refer to Meta Keywords, which are obsolete and no longer used by search engines. It is important to remember that people don’t search by keywords anymore, they search by terms or phrases so bear this in mind when writing and optimizing your content.

There are different opinions on how often you should use keywords or terms in your content. As a general rule, keywords should be used naturally, not forced into the content so that it reads awkwardly or unnaturally to a human being.

Many beginners are tempted to place their keywords in every single sentence on there website, or on the footer of the website design all separated by commas. Best way to get a good quality content that is easy to read and also keyword/keyphrase rich is to write your content and then go back and position your keywords. Make sure to sprinkle other relevant keywords throughout your content as well. Thereafter read the content out and get it checked by others.

Keywords positioning is very important to get the most out of your SEO efforts. Below are locations on your website where the keywords are recognised by search engines:
• Your headline
• Any headings or subheadings in your content
• The first and last paragraphs of your content

Consider using one primary keyword or term per page rather than using all the keywords throughout all the pages. Keep it simple and optimise each website page with one primary keyword. You could
include a secondary keyword that might be an extension of the primary keyword ensuring you don't end up incorporating too many keywords into one page, as this can easily be done, basically don't get carried away with 'Keyword Placement'!

SEO Tip 2 - Friendly Images

Search engine traffic from images is extremely underrated, especially when some website have more images than contents. As search engines cannot “read” images and any content on the image you need to make sure this is placed in the descriptions, tags, and titles you give your images. By doing this not only does your site looks good to the public but also works well for SEO.

All images should have ALT and TITLE attributes defined. This is the image equivalent of the doc title or Meta Description for the website page.

Image filenames should have a relevant name, ideally with a keyword in it. For example, an image filename of “web123.jpg” might make sense to you, the website owner or the website design company that created your website, but won’t mean anything to a search engine. “website-design.jpg” is a much more descriptive, and relevant, filename.

E-commerce website design tends to be orientated around having plenty of images to make the product they selling look good, but what use is a e-commerce site if you are not getting much traffic. by following the above you will be placing key phrases for each category  image, sub category image and product images, that is a lot of additional content and keywords  which will  surely help with search engine optimisation.

SEO Tip 1 - Meta Description

Most people are confused about how to use Meta Descriptions and end up using it incorrectly which.

Meta data serves very two simple purposes:

• tells search engines what your site is about
• displayed on search results, which tells people what your site is about

Meta Description doesn't actually affect your page ranking in the search engine results but it is important for what appears on the Search Engine Results Pages (SERPs). The Meta Description is what people see when searching on search engines and it helps them determine whether or not to click through to your website. As mentioned in my previous blog, high rankings are meaningless if nobody clicks on the links because the description isn't appropriate for humans or you get poor quality clicks to your website which results in high bounce rate.

A couple of key points to keep in mind when writing out your Meta Description for your website:

1. You are limited to 160 characters.
2. If you do not specify a Meta Description, the search engine will either automatically use the first 160 characters of your page or post for the description, or will examine the on-page content for what it thinks is the best description to use.
3. You want to have a naturally worded Meta Description, where it flows and easy to understand what your website page is all about.
4. Don’t over use keywords in your Meta Description.

When your website design is being done you concentrate on how good your site should look and have it eye catching as well as making sure it is rank as high as possible on search engines (SEO), but what we forget is ensuring content and meta is perfect so you get relevant clicks to your website as well as the visitor understanding the content and finding what they are looking for which creates a conversion for your website. Overlooking the meta and contents simply reduce clicks and increase bounce rate.